Reputation Score Explained
Understand how your inbox is doing with a reputation score between 1-100.
In the dashboard the reputation graph shows the reputation for the last 30 days.
Your email deliverability score is the lifeblood of your inbox. The lower your score is, the less likely it will be that your outgoing emails will reach their desired destination, lowering your overall chance of making beneficial and lucrative connections with those on the receiving end.
You must maintain the highest possible score possible. In this article, we will provide some insight into why your reputation score might be low and how you can begin reversing and raising your score.
Scoring 0%-65%: LOW
65%-80%: OK
80%-100%: GOOD!
What Do I Do If My Score Is Low?
If your health score is under 80%, this can indicate that your inbox/mail server is not fully configured with the proper DNS settings or is potentially listed on a blacklist/spam list.
These are some of the more common reasons that would cause your score to be low, but there are many other situations that could result in this score being less than ideal. Let’s explore some good practices to engage in to boost your score.
At a minimum do these three things:
1. Configure Your SPF:
• Navigate to this page if you use Google Workspace.
• Navigate to this page if you use Microsoft 365
2. Configure Your DKIM
• Navigate to this page if you use Google Workspace.
• Navigate to this page if you use Microsoft 365
3. Configure Your DMARC
• Navigate to this page if you use Google Workspace.
• Navigate to this page if you use Microsoft 365