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Template priority - how does it work?
Template priority - how does it work?
Lucia Matúšková avatar
Written by Lucia Matúšková
Updated over 3 weeks ago

When you create your first email template, you set up their priority. You can choose from Low, Medium, or High. If you´re looking for an exact number of how many email templates we daily send, there isn't a fixed, specific percentage that's guaranteed. It works on a random weighted selection system.


Priority Levels and Chances

  • Low Priority: Templates with low priority have a smaller chance of being selected

  • Medium Priority: Default level, balanced selection probability

  • High Priority: Templates with high priority have the highest chance of being selected

How it Works in Practice

When the system needs to choose a template, it looks at all available templates and their priority values. Templates with higher numbers are more likely to be chosen.


For Example, if you have 3 templates:

  • Template A: High priority

  • Template B: Medium priority

  • Template C: Low priority

The approximate chances of each being selected would be:​

  • Template A: 59%

  • Template B: 29%

  • Template C: 12%

So a High priority template is used almost twice as often as a Medium one, and almost five times as often as a Low priority one.

Each time the system needs to select a template, it runs a new random selection where templates with higher priority values have better chances of being chosen.

It's like rolling a weighted dice each time - the higher priority templates have a larger section of the dice, but which one comes up for any specific roll is still random.

If you have only 1 template, then that template will always be selected (100% of the time), regardless of its priority setting. Since there are no other templates to choose from, the system will automatically use the single available template every time, no matter if it's set to Low, Medium, or High priority. The priority value becomes relevant only when there are multiple templates to choose between.

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