Your email deliverability score is the lifeblood of your inbox. The lower your score is, the less likely it will be that your outgoing emails will reach their desired destination, lowering your overall chance at making beneficial and lucrative connections with those on the receiving end. It is extremely critical that you maintain the highest possible score possible. In this article, we will provide some insight on why your score might be low and how you can begin reversing and raising your score.

Scoring

0-6: BAD

6-8.5: OK

8.5-10: GOOD!

What Do I Do If My Score Is Low?

If your health score is under an 8.5/10, this can indicate that your inbox/mail server is not fully configured with the proper DNS settings or potentially listed on a black list/spam list. These are some of the more common reasons that would cause your score to be low, but there are many other situations that could result in this score being less than ideal. Let’s explore some good practices to engage in to boost your score.

At a minimum do these three things:

1. Configure Your SPF:

  • Navigate to this page if you use Google Workspace.

  • Navigate to this page if you use Microsoft 365

2. Configure Your DKIM

  • Navigate to this page if you use Google Workspace.

  • Navigate to this page if you use Microsoft 365

3. Configure Your DMARC

  • Navigate to this page if you use Google Workspace.

  • Navigate to this page if you use Microsoft 365

You can learn more about deliverability here.

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